SPOTLIGHT

    April 9, 2026

    Is Pakistani Media Truly Independent? A Communication Scholar’s View

    Every few months, a Pakistani journalist is arrested, a channel is taken off air, or a newspaper finds its distribution…
    April 9, 2026

    What Is Propaganda? And How Does It Actually Work?

    The word “propaganda” carries a heavy charge. We tend to associate it with authoritarian regimes, wartime posters, and state-controlled television.…
    April 9, 2026

    7 Media Theories Every Mass Communication Student Must Know

    Whether you are a first-year student or a seasoned researcher, understanding the core theories of mass communication is non-negotiable. These…
    April 9, 2026

    Patriotism in Two Voices: A Comparative Study of Civilian and ISPR-Produced National Songs in Pakistan

    Abstract This study investigates the thematic distinctions between civilian-produced and Inter-Services Public Relations (ISPR)-produced national songs in Pakistan, examining four…

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